Don’t just take our word for it – check out these mind-boggling stats showing the proven power of using video to increase brand awareness and kick your marketing efforts into overdrive.
- Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)
- A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
- Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
- Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
- Video increases organic search traffic on a website by 157%. (Conversion XL)
- 25% of companies publish videos every week. (Buffer)
- 85% of consumers want to see more video content from brands. (HubSpot)
- 65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video. (Forbes)
- 97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)
- 52% of marketers say video is the type of content with the best ROI. (HubSpot)
- Adding video to your emails can increase click rates by 300%. (HubSpot)
- 50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator. (Google)
- On average, people spend 2.6x more time on pages with video than without. (Wistia)
- 64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights)
- Video is expected to make up 82% of internet traffic by 2021. (Cisco)
- YouTube video kills it with over five billion views every day VideoNitch
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