Social video statistics

As more social networks follow Facebook’s lead and prioritize video content, the importance of video messaging across all channels has increased.

• 65% of people use YouTube to help them solve a problem. Want to build a house or remove weird parasites from your eye? YouTube might have the answer. (Google)
• Social media posts with video have 48% more views. (HubSpot)
• 45% of Twitter users want to see more videos from celebrities. (Twitter)
• 90% of Twitter video views happen on a mobile device. (Twitter)
• Over 1.9 billion people use YouTube. That’s about one-third of the internet. (YouTube)
• The highest earner on YouTube made $22 million last year. He’s 7 years old.
• YouTube has 23,946,561 subscribers (and counting!) (SocialBlade)
• 62% of people said they were more interested in a product after seeing it in a Facebook Story. (Marketing Land)
• Facebook has over 8 billion video views per day. (TechCrunch)
• 75 million people visit Facebook’s video platform every day. (Adweek)
• Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
• Video promotions are now equally as popular as photo promotions on Facebook. (Socialbakers)
• Snapchat users watch 10 billion videos each day. (Mashable)
• Video campaigns on LinkedIn have 50% view rates. (LinkedIn)
• Social video gets shared 1200% more than text and images combined. (Wordstream)
• Mobile video ad spend is expected to be around 72% of the total digital ad spend this year. (eMarketer)
• 81% of businesses prefer to use Facebook for their video marketing. (Buffer)